So your content is great. It’s very informative. It has so many details. You’ve basically squeezed out all your braincells to pour out all of what you know in just one blog post. You look at it, smile, then hit publish, hoping that it’s finally the post that’s going to get you the thousand views that you deserve. You’ve shared it on all social media platform that you have. You’ve sent it to all your blogger friends. You’ve basically done all the marketing strategies out there. But a few hours later, crickets… that’s all you hear. It is hard to be let down by your hopes. Blogging is not as simple as you think, but don’t lose hope because there’s probably a lot more things you haven’t yet tried. Creating content is not all there is to a blog post. You may be forgetting about the blog title, which is the headline of your content. It is a secret recipe to getting more views for your post. When your audience visits your blog, one of the very first things they see is the blog post title. As a sort of first impression, blog post titles will decide whether your readers will continue to read the whole article or just close the tab. This is the same when you share it on social media. Your blogpost title tells them what the article is all about. Writing an awesome and compelling blog post title may be one of the strategies you haven’t tried yet. So I’m writing this article to share with you very simple 4 steps to writing the best blog post title that’s going to get you more clicks and more reads for your articles.
Step 1: Draft A Good Blog Post Title Based On The Chosen Topic
The very first thing is to start with a draft. That’s where we should all start. Choose a blog topic then draft the title. You may be thinking that the post topic is already the blog title. It’s sort of similar but not exactly. For example, the title of this article is 4 Steps To Writing The Best Blog Post Title, but the topic I’ve chosen is only about writing blog titles. It could have been How To Write Blog Post Titles or maybe What’s In A Great Blog Post Title.
Your headline should be more specific than what you have in mind, but not too specific that you’re already giving away everything in just the title. This will leave your readers uninterested and they might just leave and not read the whole article. Try drafting a post title that’s a cliffhanger that makes them curious about the written content. Just like the title of this post. I didn’t reveal yet what the four steps are to creating the best blog post titles. An example of a headline that gives it all away is “Leonardo Won The Oscars”. If this was going to be a headline that’s going to get more clicks, it should have been “Guess Who Won The Oscars”. That title is going to arouse curiosity and will definitely get more clicks compared to the first one.
So go ahead and just draft your title. Don’t forget that it’s not yet the final one so don’t take up too much time on it. Don’t worry about making it too pretty, compelling, or SEO perfect. You’ll have more editing to do after you’ve already finished writing the whole article.
Related Post: How To Create Valuable Posts To Optimize Content
Step 2: Check For Searchability Using Keyword Eye
The next thing you’d want to do is to check the searchability of the keywords that you want to use to make the best blog post title. Organic search results is one of the biggest traffic drivers to blogs and websites, which is why your post title should be searchable. If it doesn’t come up on search results, it may not match anything that anyone is looking to read.
I find that the easiest way to do this is by using a tool like Keyword Eye. It’s a simple website where you can do research on the volume of searches for short keywords and longtail keywords. Though they are requiring that you creating an account with them, they have a free membership where you can use their useful features to do your research. There are also other tools like Keyword Tool, or Keyword Spy that you can check out, in case my first suggestion doesn’t work out for you.
A good thing to note when you’re researching for keywords to use is to have a set of keywords on hand that runs around your main topic. For example, “Awesome Blog Post Titles”, “Compelling Blog Post Titles”, or “Writing A Blog Post Title”. This way you get more options to use and learn how high the volumes are for your preferred keywords.
Step 3: Analyze The Title Using CoSchedule
The Headline Analyzer of Coschedule is one of my favorite tools to use when writing titles. It basically just tells me everything I need to know about my headline. It score it from 0 to 100. The title of this blog post got a score of 68, by the way. It’s not so high, but it’s fair enough.
Another feature of CoSchedule is that it will categorize the words you’ve used in your post title into four. That’s under Common Words, Uncommon Words, Emotional Words, and Power Words. It will also show you how you should balance the words that you use in your titles. You may learn more of these categories on the site itself.
Another great feature of this tool is that it will also analyze the number of characters and words of your blog post headline. A title that’s about 55 characters long tend to get the most engagement, and a headline with about 6 words is the optimal for getting more clicks. This tool will also show you how your blog title will look when it comes up on Google search results. Similar to what Yoast can do when you have it installed on your WordPress blog.
There’s just so much more that CoSchedule can do to enhance your blog title, but these, I think, are basically the important ones, and the rest of it, you can check those out on their site.
Step 4: Review The Blog Post And Rewrite The Title If Needed
Lastly, when you’ve finished writing your content, before publishing it, go back to your post title and review it together with the content of the article. Make sure that your headline is actually what’s written in the post. In some cases, a blog post can turn up different from the title because of the details of the content. Perhaps you wanted to write about instructions to doing something but end up sharing tips on how to improve that process. A good example would be the title of this post. When I first chose a topic, it was How To Write Compelling Blog Posts Titles. My idea was only to list down some pointers in writing great headlines, but as I wrote the post, I ended up writing a step by step guide, which are the exact same four steps to writing the best blog post titles that I’ve been using lately. If this happens to you, there’s no shame in just simply rewriting the headline to just match the content. Then you can go over steps 2 and 3 over again. It shouldn’t be a problem.
Remember that writing the best blog post titles is also very important, so it shouldn’t be taken lightly. It may be as important as writing the content itself because, as I’ve mentioned above, your headline gives your readers an idea of what the article is all about. You shouldn’t just ignore it. It shows your audience what to expect from the post. So draft it, research, analyze, review and rewrite if needed.
PS. I know that having unique ideas for a blog content is as hard as writing up your blog post title, so I’ve written this article to show you can come up with unique blog ideas. Check out How To Come Up With Unique Blog Ideas (Content, Product, Or Campaign)