A few days before the launch of the so called mobilegeddon, I received an email from Google Adsense asking me to test my blog for mobile friendliness. At the time, I had no idea what it meant by mobile friendliness. Fortunately, Kintsugi of Life passed. So what’s mobilegeddon?
What is all the fuss about this mobilegeddon? What is it anyway, and why should newbie bloggers care about it?
Every now and then Google makes a couple of SEO updates that the website and blog community barely feels, but at least once a year, Google also makes big changes where headlines will say, “Changed the SEO forever”. Last 2011, there was Panda, which was meant to push down the ranks of blogs and sites that give poor quality in content. Last 2012 came Penguin designed specifically to catch sites that are buying their way up Google ranks. There’s also Pigeon, Hummingbird, and loads more. Now, last April 21, Google launched Mobilegeddon.
This new algorithm is a change to serve mobile users better. In simpler terms, your website or your blog should look good on mobile. Your template should not shrink to fit the screen, instead it should adjust for images to fit the screen, while keeping font sizes normal. The sidebar and the body should stack. It should be readable on whatever size of screen–phone, tablet or desktop, without having to zoom in and scroll from left to write then back again. Google will prioritize sites better that are more mobile friendly than those that are not.
So what if Google changes their SEO algorithm?
It may not be a big deal for the small players in the field but for those with high rankings, if they haven’t adapted to this new requirement to get better rankings on search results, they should feel that drop, not just on their rankings but that would ripple to their traffic. Google is the number one search engine out there and I’m pretty darn sure, if you have been blogging for over 6 months now, most of your traffic is coming from Google, considering of course that you are providing quality content.
Why did Google launch this new algorithm?
Isn’t it obvious? The world is not only going virtual, it’s also going mobile. For the past couple of years, the population of smartphones has been increasing rapidly. When I was in college, we would see that even the homeless owns a mobile phone and that’s not a joke. That’s true in my hometown. According to an article about the topic on Entrepreneur (PH), which is currently my new favorite mag, about 38% of web views or searches are done using mobile gadgets. As Google is competitive, this is their way of adapting to the fast changing world, and those who are aware of this should adapt to it, too.
Why should newbie bloggers and small online business owners care?
Mobilegeddon is a change in Google’s SEO that ‘changed the future of SEO’. If you are that newbie blogger, or small time online business owner, like I said, right now, it’s not that big of a deal for you, but if you plan on beating giants and moving up the ranks of Google searches in the long run, you should think about adapting your blog or your site to this algorithm.
Sadly, this change is not going to shoot us up to the first page of Google no matter how large the drop of the bigger sites.
How can bloggers and small online business owners adapt to this?
If your site is not already responsive, there are two ways you can adapt to this update. One is to create a different template for mobile. That way, you won’t have to change your current desktop template. Or you could change your desktop template to a responsive template and disable the mobile.
Should we really care that much about SEO?
Unless you are a multi million dollar company, who can pay big money for search engine optimization, you don’t stand a chance competing in the online market if you focus too much on SEO. What you need to know is why Google keeps updating these algorithms all the time. These updates may be all different but they are all aimed at one goal. It’s to serve better content and better experience for users. And that’s what you should be aiming for as well.
Google’s SEO has changed so much over the past couple of years, that if you try to decode it yourself, it’ll take you years to understand. It’s not as simple as it used to be. It’s gotten more technical and unless you really know what you’re doing, don’t go making any SEO change to your site or you’ll risk getting a penalty from Google. There is however one way to move up the ranks that’s been that way for years. It’s delivering good quality content and experience to your audience or your readers. So concentrate more on the quality of your content. Focus more on the experience you could give to your audience. The SEO will just follow. I’m not much of a techie myself, I just learn as I go.
If you want to check if your site is mobile friendly, you can check it right here.
I hope you find this article helpful. Let me know in the comments below what you think.
PS. Do you know Disqus? Check out why I recently moved my comments to it on 4 Reasons Why I Switched To Disqus.