You’re here because you either have a blog but don’t have a niche, or you want to start a blog but you don’t know what to blog about. I know I’ve already shared this several times here on KOL, but for the sake of those who are new, I’d like to share this quick story again. I started this blog as Eclectic Block, which means taken from everything. It was the perfect name because I blogged about so many random things that seemed interesting to me. I didn’t have a niche before but then I decided to have one.
What convinced me to have a niche? I like to read, and a part of my learning process is reading. I wanted to learn more about blogging to progress my blog in a faster rate and I tried to figure out what I was doing wrong. I read so many resources that are available to me online. Most of the tips that I got from the internet says that I need a niche to have a successful blog. I’m not the type who would just start doing things without proof but another part of my learning process includes observation. And as I go one researching and reading so many blog posts, I notice that majority of them have a niche. Sure, there are blogs like Lifehacker, and Huffington Post that blog about almost anything but most of the blogs that are successful like Quicksprout and The Nectar Collective has niches. And if there was a chance that my blog was going to be successful like these ones, that would be if I had a niche, too.
So I decided to have a niche, but not just any niche. It’s a niche that I’m passionate about.
I’ve always loved writing. When I was a kid, I used to write a lot of poems. Then I wrote short stories. I wrote essays. I even tried writing a book but I only wrote until chapter six. Then I found blogging. No, I’m not so passionate about blogging. I like blogging, but that’s not what I’m passionate about. What I’m most passionate about is not the blogging, the business, or the marketing. It’s the writing. And it’s writing in so many forms. I then realize what it really is. I was passionate about creating content in the form of writing. That’s my passion. So what’s yours? Let’s find that out together right here by these five steps.
The thing about blogging that I like best is that it’s a platform where you can do whatever you want. That’s why when you start blogging, you can publish anything you like. Blogging is actually one place where you can try everything and then pick out which one you think is best. Just like going shopping. You can try out a lot of different dresses then choose the one that fits you best. Or just like eating at a buffet, you get to taste everything, then pick the ones that your taste buds really like. Blogging actually helps you to find your passion. So just start blogging, even if you don’t know what you’re supposed to be blogging about. That’s how most popular bloggers did it.
Dig Deep Into Your Childish Heart
As children we’ve always known what we really want to be when we grow up. We know what we’re really interested in. It’s only when we grow up and get polluted by life’s negativities that we forget what we really want. We forget our passion, and do things out of responsibility. In blogging, you have to look back into your childish heart and try to remember what it was that you’ve always wanted to be when you were younger. You’ve always had it within you. You just have to dig a little deeper in your childish heart.
Related Post: How To Find Your Talent And Your Passion
Write And Publish Faster
Though blogging may be a platform where you can publish anything you like, it can also be a delay for finding your niche. I spent over a year of publishing random things on my blog before I decided to have a niche. That’s a huge waste of time. I have almost 300 posts on KOL Blogging Business, but most of those are not related to what my niche is today. I’m not saying that you should just make a decision already. I encourage you to just keep writing and keep publishing posts that you find interesting. But you have to write and publish these posts faster. The sooner you figure out what your passion is, the better.
Where Are You Most Happy?
When you finally have a good number of posts on your blog, you can do a review or a reflection to figure out which one are you most happy in writing. You can also gather all the posts you’ve published and put it on an excel file. Then on the column next to each title, write the category. Where does your posts fall into? Fashion, Business, Sports, Travel, or something else. Then you can also add another column for subcategory. This gives more detail about the post. Under Marketing for example, it can be Social Media Marketing, or Content Marketing. Or under Fashion, it can be sporty, girly, or fun. You can also add another column for the comments so you can add more notes. If you really have a good number published, you may notice that you tend to publish more posts on topics that is potentially your passion.
Just Make A Decision
Reviewing your published posts may get you to be technical. You can even do research on what’s the best or more popular topics where you are located. You can even research about niches that grows faster than the others. I’d advise you not to get too analytical. Don’t be too technical because reasoning is not going to help you find your passion. Passion is a feeling, so rely on your gut and you won’t regret it.
If your success comes with your passion then you are more than successful. You have achieved happiness in your career.
I would love to know what your passions are. Leave me a comment below.