One of the things I love about blogging is that I can change my template or blog look as much as I want. Though it’s not really recommended but I love doing it. It gives me this sense of control and it is a place of sanctuary for me as I am free to do whatever I want with it. And with the many times I’ve edited and reedited my blog look, I can’t tell you how many times because every week I always change some little detail on my blog and I can’t help it, I’ve learned to keep my blog look nice, clean, professional, and easy to navigate by looking and learning which elements in my blog are necessary and removing those that are not.
This post is not just to show the anatomy of a blog but it’s a guide to understanding why specific elements on your blog homepage are necessary and how you can utilize them to grow your blog.
Sound good? Awesome! So let’s get started. These are the basic elements of a totally rockin’ blog.
Banner or Header
The very first thing that your readers should see when they visit your blog should be your blog logo or your blog name. Some blogs don’t use logos or they use their blog name as their blog symbol. Kintsugi of Life’s logo is a broken jar because of its definition. A blog banner or header is the image that your readers will remember when they leave your blog so it’s absolutely necessary that it should consist of your blog name.
Post Title with Author and Post Date or Time
The post tile gives the first impression to your readers what your blog content is all about and what they can expect from it. If you’re running a community blog, the author of each post should be included. If you’re a single author, it may not be necessary as long as you have an Author’s page. The post date or time should also be included because it informs your readers when the post was published. This helps readers who are searching for specific information, like product prices. If the publish date of the post is still fresh it’s more likely that they’ll get the info that they need.
On your home page, you can choose to jump break your posts so it’ll look shorter and if readers are interested to read the whole thing, they’ll have to click to continue reading. I prefer jump breaking or creating a post list with only the featured image and the meta description. This way, more posts will be available on screen for the readers without having to scroll down too far, especially if my recently published post is too lengthy. And a good technique to catch the audience attention is to use a good featured image.
Categories or Tags
Categories are usually found on the navigation bar, it’ll make it easier for your reader to look for a specific topic that they are interested in. The same goes with tags. Tags can be seen within the post, but you can also display the tags on the sidebar.
Author’s Page or About Page Link
Your Author’s Page or About Page describes your blog in more detail and tells readers what they can expect from it or from you. You need to have a link to your About Page on your homepage. This is for new visitors who are curious to know what your blog is all about, and for potential sponsors looking to work with someone with the same niche as theirs. So have a link to your about page on the homepage.
Archives are the list of all the posts that you have published on your blog. I find this very helpful as it shows how often you publish a post each month and shows how active you are. It also helps your audience easily find your old posts and it shows how old your blog is as it shows when your very first post was published.
Social Media Links
If you really want to grow your blog, social media is one of the top tools that can help it grow. Adding social media links or buttons on your homepage helps your audience find you on these platforms. Some audience prefer to follow you somewhere else other than on your blog so you need to show them where.
Social media is one thing, but email subscriber is another. Probably the number one rule in building your audience is to turn them into subscribers. You need a means of conversion to keep your audience coming back to you blog. Email subscribing is one of the best ways to get feeds from a blog or website unlike social media sites where you can’t even be sure that your followers will be able to see your post. So make sure to create a link to your subscribe page or form on your homepage.
Contact info or link to contact form
Blogging is a form of making connections and getting in contact with as many people as you can all over the internet to make business, or to make friends, which is why your contact form or contact information is pretty vital for your blogging. Contact information or forms can also be found in the About page but sometimes it’s still best to include a link to it in the homepage as some of your followers or some skimming potential sponsors may go straight ahead to contacting you. You can either place your email in public or use a form. I prefer to use a form to prevent email spams and to track down where the person was able to find me. It also prevents hackers. It’s more convenient and less risky.
I hope this information was helpful to you especially if you are having trouble with the elements on your blog. Trust me, I used to place anything and everything on my blog homepage. Now I learned how to keep it neat and clean with this anatomy that I shared with you.