The new age of blogging has introduced so many ways of driving traffic to a blog or a website. It can be through social media marketing, search engine optimization, or even email marketing. We all get a wide variety of options, and yet there are still those that choose to run around jumping from one blog to another and leaving spam comment links.
Although it’s been shown and said many times why successful bloggers do not include comment spamming in their marketing strategy, the effects of spam comment links to your blog is rarely discussed. So in this post, we’ll be tackling that and learn the effects of spam comment links to your blog. I’ll also tell you what you can do about them and protect your blog from the negative effects. So keep on reading.
It was initially thought that getting a lot of comments on your blog shows that you are a socialite and an influencer. It shows that your content is engaging. But it was soon realized that the quantity of comments on a blog post is useless if they are just spams. It shows that your audience is not really engaged with your content. In fact, it shows that your audience might not even be reading your content at all.
Spam comment links can have bad effects on your blog.
What Are Spam Comment Links?
Let me start by defining what a spam is. Spams are inappropriate and, a lot of times, irrelevant messages, notes, comments or any form that conveys invaluable content being sent to a large number of receivers. In our discussion, I’m talking specifically about spam comment. And if you’ve been blogging for more than a month now, you’ve probably experienced receiving spam comments.
Are you familiar with these?
“Love your outfit.”
“Thanks for sharing.”
“You look cute.”
And the list goes on and on. Though they sound like compliments, comments like this you can’t really tell if the reader is actually sincere. Here are a few basic things that a comment should have to be considered a good comment.
It should give inputs to show the areas where the post can be improved.
It should give additional information to the post.
It should give the blogger a sense of satisfaction by having inputs on how the reader was able to relate to it and how it affected her life, her work, or her wardrobe.
It should include a call to action.
Now let’s define what a spam comment link is. It’s the usual spam comment but with a link. It is an irrelevant comment that contains a link to redirect your readers to a different site. This strategy is done only in favor and for the benefit of the spammer.
Here’s a good example of a spam comment.
In this example, we can see a short three-word comment that doesn’t contain any of the basic things that make a comment great. Though it does sound like it’s giving a compliment, it’s plain useless. The link below the comment is even longer than the actual message. Just because there were added words that say “I like it” does not make it any better. It’s only as bad as just leaving the link and not saying anything at all.
Where Do Spam Comment Links Come From?
Spam comment links can come from various places. The most I’m familiar with is manual spamming. To be honest, I’ve also done it before. That was during the days when I still didn’t know any better. Trust me, I wasn’t proud of it. And I’ve promised myself that I will never do it again.
Notice that blogs who get a lot of spam comments are also bloggers who do spam. If you leave your link in someone’s comment box, it’s likely that spammer will get a hold of that link and jump to your blog to spam you back.
Blog hops are quite popular in Blogger because they actually have the option to jump from one blog to another. This would be a great way to discover other bloggers, unfortunately, spammers have taken advantage of this and turned it into a spamming channel.
An automated spam comment is done by spambots. Though automated spams are not as popular as manual spam, we do get them every now and then. Sadly there isn’t much information on the internet about automated spams on blog comments. But you will get an idea by knowing that this is done by bots crawling your website or your blog.
The Effects Of Spam Comment Links On Your Blog
So finally after learning what spam comment links are and where they come from, we can now discuss how they actually affect your blog. And I’ve got to tell you, it’s not in a good way.
Links You To Low Quality Blogs
Search engines work by crawling your blog and determining if your content is valuable or not. If it is, your page can show up in search results, which actually drives about 70% of traffic to most blogs and websites. One way for search engine bots to determine if your content is actually valuable is through the sites that you link to.
Search engines are designed to provide information that is helpful to the readers. Search bots look at the sites that you link to and checks if it links to valuable information.
If a spammer leaves a link on your comments, it’s most likely that the link leads you to a site that is not related to your content. This means that you’re linking to invaluable content, and it makes your blog look like you’re giving your audience unhelpful information.
It Also Works The Other Way Around
This search engine algorithm also works the other way around. I mean this if you are the spammer, leaving your links everywhere. There is also a negative effect for the spammer if she leaves a spam comment link to a blog or a post that is unrelated to her niche.
Search bots will not only look at where you are linking to but will also check out who is linking to you. Inbound links are really unavoidable because anyone can link to your site. But when the unrelated sites linking to your blog are too much, this gives a red flag to search bots. It is a sign that you are spamming your inbound links and you can get a penalty for it, which could mean a huge drop in your traffic from organic search results.
Creates Broken Links
One of the elements to creating a great content not just for search bots but for readers especially is providing more data through outbound links. By directing your readers to a different site, you are showing them more information that supports your articles. But this strategy only works if your links are actually working or not broken.
Have you ever experienced clicking on a link on the internet and getting redirected to an error page that shows you a 404 error not found? A 404 error is what you get when you click on a broken link. This means that the page you are looking for is not found on the server. It could mean that the link you clicked is incorrect or the page was simply deleted.
In a lot of cases, spammer blogs don’t really succeed and the tendency is their blogs are eventually taken down. If a spammer such as this has left a spam comment link on your blog, you will get a broken link when the site that it leads to is taken down or deleted. The more you get these broken links, the worst it will look to search bots.
When I migrated KOL Blogging to WordPress, I discovered a plugin called Broken Link Checker that helped me find out that I had over 300 broken links and most of them were contributed by spam comment links. It’s very likely that you will get broken links through these. And when you get too many, your SEO will definitely go down.
Shortened links are quite popular now. Mainly because they look very much simple and maybe even easier to memorize compared to the actual long link. Today even spammers are now using shortened links. This is one way that can create redirects from the links on your site.
Having too many redirects could make your site or blog slow down. The load time of your blog is actually a huge factor for bounce rate, which is the number of visitors you get that are leaving your blog right after a few seconds. People on the internet have very low patience, in fact, we can say that we have no patience at all when it comes page loads.
A study from Kissmetrics shows that almost 50% of consumers on the internet expects that an online page will load within 2 secs. If the web page doesn’t load within that expected time, visitors will simply leave you blog. Spam comment links can be a huge contributing factor to slowing down your blog.
Bad Credibility And Reputation To Your Readers
Let’s face it, no one really likes to receive spam. At the same time, no one likes to see spam. Spam comments don’t show that your blog is engaging or influential. Spam comments only show that you’re probably a spammer too, which is how you mostly gain spam comments on your blog.
When you build a number of spam comments on your blog, you’re actually lessening your own credibility and making a bad reputation. I’ve mentioned above the things that a comment should have to be a great comment. Most of those things include helping the blogger, but writing a great comment will not only help the blogger but also the audience.
A lot of readers actually look at and read comments. They even respond and get engaged to the comments. If you leave a spam comment on a blog, your impression to that blog’s readers is useless. Whereas if you leave a valuable comment, readers may become interested in you and may even visit your site. They can do this because most comment boxes allow you to log your website link in order for others to be able to know where to find you.
If your blog has lots of spam comments, it will not be so engaging. Instead of people actually leaving real comments, they might just leave your blog.
What You Should Do With Spam Comment Links
We’re not going to end this article in just showing the negative effects of spam comment links. Of course, we have to do something about them. We have to fix the issue. So I’m also going to discuss and share with you some simple ways on how you can eliminate and control spam comment links on your blog.
Changing from a spammer to a blogger who hates spams is a transition. When you stop spamming, spams on your blog is not going to end as quickly as you have. It will take a while to die out. From that I’ve learned to delete the spam comments that I received or at least modify it to delete the links and leave out the comments posted.
The very best way to eliminate spam comment links, of course, is to delete them. This can be done if you have a small blog with only just a few posts published that you can go over one by one to check for spams. However, deleting them manually may be more tedious if you have hundreds or even thousands of posts already published.
I’ve mentioned above, when I migrated KOL Blogging from Blogger to WordPress, I discovered Broken Link Checker, which is a plugin that can unlink broken links with the click of a button. It is the tool that I’ve used to unlink most of the spams I’ve received that are broken.
The tool can also be used to find redirecting links on your blog, which are potentially problematic that can cause your blog to slow down. And through it, you can easily edit and even delete these links.
Akismet is a very known plugin for WordPress that defends you against spams and other types of hacks that your site is vulnerable, too. It is a recommended tool by WordPress.
For more information about how to eliminate and protect your blog from spam comment links, I’ve found this article published on the Kissmetric blog about controlling blog comment spam. It very helpful to read so I’m sharing it with you. You can view the article by clicking here.
By now, you should already know or at least have an idea of what spam comment links are. They can come from so many various places that at times may seem unavoidable. They can be manually done or even automated. But you now know that you should stop, delete, and prevent spammers from leaving bad links on your blog.
Spam comment links can have so many negative effects to your blog. They can slow down your page load time, and even make you look bad to your own audience.
On top of all this, I hope that I was able to impart with you valuable knowledge. So you should stop spam, you should not spam. And just say no to spam. There is no positive effect of spam comment links.
I’d love to know your biggest takeaways from this post. Chat me up by leaving a comment below.